CUSTOMER RELATIONSHIP MANAGEMENT (CRM)
Connect. Retain. Grow.
CRM is the most important tool for any business, especially for the iGaming industry.
You need to understand your customers, segment them and stay in touch with them. You also need to keep track of risky players and identify risky transactions.
Our CRM strategies are built on one key principle:
Right Message, Right Audience, Right Time.
We handle the entire CRM lifecycle. From onboarding to reactivation, using targeted messaging, precise segmentation and real-time data insights. Whether it's bonuses, tournaments, newsletters or retention campaigns, we ensure every message hits the mark.
We constantly A/B test content, buttons and delivery times to maximize impact and fine tune player experiences.
Having clear and productive segments of your players will make your overall job a lot easier.
The Process:
- Platform and Audit: We analyze your CRM tools and systems, identify gaps and align them with your goals.
- Segmentation Strategy: We segment your players based on behavior, value, activity and risk.
- Messaging and Campaign Design: From welcome flows to reactivation, every message is purpose-driven and player-centric.
- Execution and Testing: We launch targeted campaigns via email, SMS, push notifications and more — constantly testing for what works best.
- Data Driven Optimization: We monitor, learn and improve — Using real-time data to increase conversions, retention and lifetime value.
Key Features:
- Player Segmentation & Personalization
- Creation of Campaigns
- Creation of Customer Journeys
- Creation of Bonuses
- Creations of Promotions
- Creation of T&Cs of Promotions
- Setup of Bonuses and Promotions
- Creation of HTML Campaigns
- Creation of Retention Strategy
- Creation of Reactivation Campaigns
- Player Communication (Email, SMS, Push)
- A/B Testing and Optimization
- Monitoring Ongoing Promotions
- Distinctive Approach to Valuable (VIP) Players
- Analyzing the promos and providing analytical reports
- Monthly Reporting
